Tech-bite

Google's youtube and universal music group, the world's largest music company, announced last month that they will launch a premium music video website as they bid to increase revenue from YouTube's huge usage.
"The new advertiser-supported site, featuring professional videos, will be called Vevo and is expected to launch in comin months", the companies said.
The deal is a boost for YouTube, which has been under increasing pressure from music labels and publishers who are frustrated that the popular site has been unable to pay higher fees for rights to use their music and videos.
The new site will be a music video hub wholly owned by Universal, a unit of french media group Vivendi. It will feature higher-quality videos, as opposed to the typical grainy and often user-generated videos on YouTube. "The rationale is to help make Vevo a place that brands feel more comfortable with,"said Rio Caraeff, executive vice president of Univarsal's eLabs.
YouTube and Universal Music will share advertising revenue generated by the site.
Both sides are betting that building a premium site will help increase advertising rates. Many big brand owners have avoided advertising alongside YouTube's ad hoc mix of user-generated videos.